In 1994, Iveco led the UK market with a share of 19.2%; just 0.1 percentage points ahead of DAF. However, by August 1995 DAF Trucks topped the charts and ended the year with a market leading position of 21.1%. In 2015 DAF Trucks Ltd. has maintained its unbroken 20year run as UK market leader for commercial vehicle registrations above six tonnes
DAF Trucks Managing Director, Ray Ashworth, said, “I really believe that providing an exceptional level of service to our customers has contributed to our market leading position. “Over the years we have developed solid and trusted business relationships with our customers through our 131 dealer locations across the UK, and and every one of them has embraced the DAF ideology of providing the highest levels of service support. It gives us strength in depth and it’s a formidable combination.” he said.
“We know we have a fantastic product range,” added Ray, “and, through the DAF Transport Efficiency programme, I believe we now have a brand that is as desirable as any in the market. There have been many product developments over the past 20 years, and today’s Euro-6 DAF is at the forefront of commercial vehicle technology, but,” he said, “it’s the DAF culture of care that has remained a constant theme throughout.”
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