How to create the perfect advert on Commercial Motor used trucks in 4 simple steps

The perfect advert can help you sell your used tractor unit, rigid, trailer or van faster and for more money, so it’s worth investing some time into. Here are 4 tips to help you create the ideal ad.

1. Show it off

It’s important to add good quality images which showcase the exterior and interior of your vehicle. From as little as £35 + VAT you can post 10 images on commercialmotor.com. You should also take full advantage of the free video uploading functionality on all listings. It doesn’t have to be much, just a quick walk-around filmed on a smartphone will enable you to show your buyers exactly what you’re selling.

2. Include detail

As well as the standard vehicle specifications such as the make, model and year, include any appealing optional extras such as a special trim, sat-nav or air-con. Also add any relevant extra information about the vehicle you’re selling. The number of previous owners, your reason for selling and any modifications may all be of interest to potential buyers. The more specs and info you can provide, the more search terms your listing will be shown under.

3. Be honest

Be honest about the condition of the vehicle and include any defects you’re aware of. For every truck there is a buyer, so being frank about the condition will help the right buyer find your listing.

4. Be clear & concise

Be clear and concise. Don’t use block capitals, avoid clichés such as “great for age” and “priced to sell” and keep away from vague terms such as “good runner”. We’ve found the perfect length for an online listing to be between 50-100 words.

Following these steps will ensure that your used vehicle has the best chance of selling quickly and for a good price. So now you have the know-how, what are you waiting for? Tens of thousands of users browse Commercial Motor used vehicles each month, looking to buy used tractor units, vans, rigids and trailers. List your vehicle today.

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