Two new Volvo FH-500 6×2 tractor units, which feature an eye-catching new livery, have entered service wirh transport and logistics company Freightlink Europe. The Bradford based company, which is celebrating twenty years in business this year, provides a groupage and consolidation service for international logistics companies as well as serving the local business community.
The new livery is a wrap which includes the refreshed logo to celebrate 20 years in business. Freightlink Europe Director Lesley O’Brien describes the process whereby the design for the livery was initially chosen: “The remit to our designers was to produce a logo which looked good on not only our vehicles, but the web and our literature. We then sought the opinion of our drivers and visitors to the offices before deciding upon the final livery which would best reflect our brand and image – quirky, modern, traditional? The modern one attracted the most votes so that was the one we went with. We think it works on all sizes of vehicle that we operate. Until 2008, we didn’t have any branding on our vehicles. We were somewhat circumspect that our client hauliers would not want their clients to see our vehicles. We were wrong. Our clients love the branding too and are confident in our relationship. The new Volvos are the first to have our refreshed branding and look thoroughly up to date and modern. We are delighted with the results.”
We hope you enjoyed this article! For more news, views and reviews on all aspects of the truck driver’s life subscribe today.